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B2B sales: Omnichannel Everywhere, Every Time

B2B sales: Omnichannel Everywhere, Every Time

The next normal for B2B sales is here, and there’s no looking back. According to management consulting firm McKinsey & Company, businesses are no longer cautiously testing the waters, incrementally (and sometimes reluctantly) inching their way online. The...

Penn Emblem Renews Commitment to Diversity

Penn Emblem Renews Commitment to Diversity

The Penn Emblem Company recently renewed their WBENC Certification for the 2021-2022 year in honor of showcasing their diversity in business. Penn Emblem has held membership within the Women’s Business Enterprise National Council for 11 years. The WBENC is “the...

Vaccine Card Fashion is Now a Thing

Vaccine Card Fashion is Now a Thing

Would you wear a $38 T-shirt that displays your COVID-19 vaccine card? Andrew Wyatt, the CEO of the fashion-tech company Cala, is betting the answer is yes. On its face, the T-shirt design may seem a little silly, or maybe even dystopian. But as vaccine mandates...

HALO Launches Brand Redesign

HALO Launches Brand Redesign

HALO, a company known for its branded merchandise, uniform programs, and recognition and incentive solutions, revealed a relaunch of its corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms,...

What Retail Workers’ Attire Communicates to Customers

What Retail Workers’ Attire Communicates to Customers

A study published yesterday in the Harvard Business Review found that shoppers were almost twice as likely to interact with a formally dressed employee as one who was informally dressed, believing that the more formally dressed employees had more expertise than their...

Mi Hub Announces Relaunch of Affinity Brand

Mi Hub Announces Relaunch of Affinity Brand

Following the acquisition of Affinity Apparel in October 2020, the Mi Hub management team is delighted to announce the relaunch of the Affinity brand, with a completely fresh look and a new state of the art HQ, manufacturing and global distribution center. Over the...

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