Dickies has retained cultural relevance for nearly 100 years. The brand first started gaining notoriety during World War II, when it began producing military uniforms. Then in the 1950’s, became an international company by expanding business into Europe. Today, the...
Would you wear a $38 T-shirt that displays your COVID-19 vaccine card? Andrew Wyatt, the CEO of the fashion-tech company Cala, is betting the answer is yes. On its face, the T-shirt design may seem a little silly, or maybe even dystopian. But as vaccine mandates...
Pizza Hut is making it easier to find the perfect pizza date night outfit by introducing the first, limited-edition capsule collection titled Pizza Hut Tastewear. The merchandise includes both value- and higher-priced items for the fashionable and those with more...
Global workwear brand, Dickies, and LA-based experiential retailer, Fred Segal, last week announced the launch of Fred Segal x Dickies Loves LA, a uniquely curated, 1,500 sq. ft. pop-up shop that unites Dickies' rich heritage in workwear with its adoption into the...
HALO, a company known for its branded merchandise, uniform programs, and recognition and incentive solutions, revealed a relaunch of its corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms,...
A study published yesterday in the Harvard Business Review found that shoppers were almost twice as likely to interact with a formally dressed employee as one who was informally dressed, believing that the more formally dressed employees had more expertise than their...
Bed Bath & Beyond is launching one of its biggest brand campaigns ever in a move to position itself as the leading authority in home goods. And in a first, store employees will be outfitted with uniforms as part of the initiative. The retailer’s new "Home,...
Following the acquisition of Affinity Apparel in October 2020, the Mi Hub management team is delighted to announce the relaunch of the Affinity brand, with a completely fresh look and a new state of the art HQ, manufacturing and global distribution center. Over the...
Charli D’Amelio’s partnership with Dunkin’ now includes more than just coffee. On Tuesday, Dunkin’ released a line of merchandise with D’Amelio, a 16-year-old TikTok star, who already has two signature drinks with the coffee chain. The limited-edition Charli x Dunkin’...
All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded before...
For the first time in more than 20 years, Burger King announced a brand-new logo, along with new packaging, uniforms, and signage. But Burger King isn’t the only big company unveiling a fresh new look this year. Other companies have already done the same. General...
When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed a high-impact and memorable marketing program that could quickly create a strong brand identity. Enter Paul Bunyan Plumbing &...
