2025 WINNERS

WINNER: Retail

MEMBER: Affinity
PROGRAM: Mary Kay Directors Pink Collection

The Mary Kay Directors Pink Collection honors the company’s top-performing Sales Directors, the elite 2% of its 2.4 million global beauty consultants. Designed by Affinity, the program celebrates Mary Kay’s 60th anniversary and iconic pink branding while reflecting modern style trends. The three-piece collection—short jacket, classic jacket, and vest—projects professionalism, elegance, and function. Available only to Directors leading teams of 24 or more, the garments serve as both a visual symbol of achievement and a mark of leadership. Fabric choices, colors, and silhouettes balance sophistication and comfort, with design inspiration drawn from Chanel’s timeless aesthetic. Unveiled at the annual Leadership Conference, the collection was met with enthusiasm. Sales Directors praised the program’s refined look and its alignment with empowerment, pride, and the strength of women in business.

WINNER: Restaurants

MEMBER: HPI powered by BAMKO
PROGRAM: Taco Bell

Taco Bell’s new uniform program, developed by BAMKO, reimagines the brand’s image with a shift from “Millennial Mindset” to a bold “Cultural Rebel” aesthetic. Designed for 170,000 employees, the program introduces gender-neutral fits and fashion-forward pieces while maintaining functionality for the quick-service environment. Team Members and Managers choose from graphic tees, polos, dress shirts, outerwear, headwear, aprons, and name badges—balanced in comfort, durability, and style. A black base palette is accented with vibrant brand icons for a modern, expressive look. Field tests and franchise feedback shaped the final collection, including the addition of a workwear-inspired manager shirt and expanded headwear. The launch sparked immediate enthusiasm, with early sales exceeding expectations by up to 2x. The result is a highly embraced, brand-consistent program that supports individuality and performance.

WINNER: Transportation

MEMBER: HPI powered by BAMKO
PROGRAM: Spirit Airlines PiNK Collection

Spirit Airlines partnered with BAMKO to launch the PiNK Collection, a limited-edition uniform program supporting Breast Cancer Awareness Month. Designed for Spirit’s 5,000 flight attendants, the collection balanced bold brand identity with a meaningful cause. Garments included dresses, cardigans, shirts, and accessories—each featuring pink accents to symbolize support for breast cancer research. Spirit prioritized style, comfort, and employee enthusiasm, ensuring the collection resonated with the team. The program also integrated charitable impact, with proceeds supporting BRCAStrong, a breast cancer non-profit. Rolled out in October, the collection sold out in less than 24 hours, reflecting overwhelming employee support. The PiNK Collection not only reinforced Spirit’s commitment to social responsibility but also generated positive PR, proving that uniform programs can drive brand engagement and community impact.

WINNER: Industrial Services

MEMBER: Berne Apparel
PROGRAM: Matco Tools

Berne Apparel developed a versatile outerwear program for Matco Tools, designed to meet the demands of distributors and customers working in rugged automotive environments across the U.S. The collection includes three jackets—each balancing durability, comfort, and brand visibility. The insulated hooded jacket features contrast striping and stitching matching Matco’s red, white, and blue logo for a modern look. A lightweight flannel-lined jacket offers a subdued black and grey design, while a non-insulated hooded rain jacket includes reflective piping for visibility and protection. Built to withstand tough shop conditions and repeated wear, the collection reinforces Matco’s mission of Service, Trust, Results. Launched through district managers and showcased at the national Matco show, the program ensures lasting brand impact and continued distributor engagement.

WINNER: Transportation

MEMBER: Brooks Brothers for Catalyst Brands
PROGRAM: United Airlines Above The Wing

Brooks Brothers partnered with United Airlines to design and manufacture a new uniform program for over 54,000 employees, including flight attendants, customer service agents, and pilots. The collection reflects Brooks Brothers’ iconic tailoring while meeting the unique demands of airline operations. Garments include suits, dress shirts, sweaters, outerwear, accessories, handbags, and neckwear—blending luxury, comfort, and function. The program emphasizes fit, durability, and adaptability across varied climates and work conditions. Extensive wear testing, chemical testing, and feedback from employees shaped the final designs. A global Fit Tour allowed staff to try on the new collection, generating over 90% attendance and 71% favorable feedback. This comprehensive program delivers a polished, professional look while reinforcing United’s brand and Brooks Brothers’ commitment to craftsmanship.

WINNER: Transportation

MEMBER: CIMA LTCI Corporation – CIMA UNIFORMS
PROGRAM: Metrolinx

Metrolinx, Ontario’s largest transit agency, partnered with CIMA Uniforms to deliver a refreshed uniform program for its 2,000 employees. Serving train operators, bus drivers, station staff, and maintenance teams, the collection balances durability, safety, and modern design. Key garments include performance shirts, pants, outerwear, fire-resistant gear, and high-visibility accessories—each tailored to job-specific demands and Ontario’s varied climate. The program prioritizes comfort, inclusivity, and functionality with gender-neutral designs, ergonomic fabrics, and weather adaptability. Extensive stakeholder engagement, wear testing, and safety evaluations shaped the final collection. High-visibility 3M reflective elements ensure compliance and safety. A phased rollout across 13 facilities streamlined distribution, earning strong internal feedback and reinforcing Metrolinx’s professional image. The new program elevates branding while meeting the practical needs of transit operations.

WINNER: Transportation

MEMBER: Design Collective by Cintas
PROGRAM: Ritz Carlton Yacht ILMA

Design Collective by Cintas created a refined, resort-inspired uniform program for the Ritz-Carlton Yacht Collection’s newest vessel, Ilma. Designed for 374 crew members, the collection balances luxury, functionality, and comfort while reflecting the distinct themes of each onboard restaurant and venue. Lightweight, easy-care, and sustainable fabrics were carefully selected to withstand the demands of yachting while delivering an elevated look. Custom prints, such as a Peruvian-inspired design for The Beach Club, and light layering pieces offer versatility and allow staff to adapt to changing temperatures and occasions. Each wardrobe element was designed for comfort and inclusivity across body types. Launched in St-Nazaire, France, the program received rave reviews, setting a new standard for luxury cruise uniforms while complementing the yacht’s sophisticated aesthetic.

WINNER: Lodging

MEMBER: Design Collective by Cintas
PROGRAM: Fairmont Chateau Frontenac

Design Collective by Cintas created an exclusive uniform program for Québec City’s iconic Fairmont Le Château Frontenac, outfitting 100 team members across Front Desk, Concierge, Bell Services, Door Attendants, and Gold Lounge staff. Inspired by the property’s rich Francophone heritage and British roots, the collection blends historic elegance with modern refinement. Key pieces include double-breasted jackets, wide lapels, morning coats with gold embellishments, and a women’s coat influenced by classic Chanel styling. A custom navy suiting fabric, carefully sourced for both durability and breathability, ensures comfort and longevity. Each silhouette balances luxury with functionality, designed to perform across seasons while complementing the castle’s grandeur. The result is a polished, upscale collection that elevates the guest experience and honors the hotel’s historic legacy.

WINNER: Restaurants

MEMBER: Design Collective by Cintas
PROGRAM: Fairmont Breakers Long Beach

Design Collective by Cintas developed a refined, contemporary uniform program for Fairmont Breakers Long Beach, complementing the historic hotel’s 2024 renovation led by designer Kelly Wearstler. Designed for Hosts, Servers, Bartenders, Server Assistants, and Food Runners, the collection blends modern tailoring with subtle nods to the hotel’s glamorous past. Lightweight wool-rich fabrics deliver a luxurious suiting appearance while maintaining comfort and breathability. Polyester yarns enhance durability and crease resistance for a polished look throughout long shifts. Rich velvets and deep hues add texture and depth. Key pieces include slim-cut pants, double-breasted vests with contrast under-collars, and hostess dresses designed for movement. A custom print further ties the collection to the hotel’s aesthetic. The rollout was met with enthusiasm, earning praise from both employees and guests.

WINNER: Lodging

MEMBER: Dressbest Uniforms
PROGRAM: The Plaza, New York

Dressbest Uniforms designed a refreshed, heritage-inspired uniform program for The Plaza Hotel in New York City, outfitting 166 employees across management, security, and food and beverage outlets. The goal was to modernize the staff image while honoring the property’s historic legacy and iconic status. Using top-tier fabrics and craftsmanship, the collection balances elegance, comfort, and function—critical for employees working in a luxury hotel that’s also a major tourist destination. The designs reflect the building’s early 20th-century grandeur while incorporating contemporary tailoring to serve staff through New York’s extreme seasonal conditions. Individual fittings and on-site alterations ensured a perfect fit for every team member. The program has been met with enthusiastic feedback from staff and management, reaffirming The Plaza’s world-class presentation.

WINNER: Lodging

MEMBER: Dressbest Uniforms
PROGRAM: Nekajui, a Ritz Carlton Reserve

For the opening of the Nekajui, a Ritz Carlton Reserve, in Costa Rica’s Peninsula Papagayo, Dressbest Uniforms created a custom uniform program reflecting the property’s luxury standards and unique tropical environment. Designed for 450 employees across all departments—including restaurants, spa, maintenance, and security—the collection features earthy tones and natural textures inspired by Costa Rica’s landscape and culture. Fabrics were carefully selected to perform in the region’s intense heat and humidity while maintaining a refined, modern aesthetic. Breathable materials allow staff to stay cool and comfortable without sacrificing appearance or mobility. Tailored fittings ensured proper wearability for every role. The program’s blend of local influence, elegance, and functionality earned praise from hotel leadership and employees, setting a new standard for Ritz-Carlton resort presentation in the region.

WINNER: Retail

MEMBER: Lands' End Outfitters
PROGRAM: The Wells Fargo Career Apparel Collection

Lands' End Business Outfitters partnered with Wells Fargo to create the Wells Fargo Career Apparel Collection, designed to unify brand image while providing comfort and flexibility for over 38,000 retail employees. Serving diverse roles like tellers, personal bankers, and branch managers across 4,700 locations, the collection includes over 80 styles spanning custom knits, wovens, sweaters, and accessories. Tailored to fit sizes XXS petite to 5XLT, the garments balance professionalism, functionality, and comfort. With breathable, durable fabrics and thoughtful design details, the collection reflects Wells Fargo’s brand identity. Launched in September 2024, the program achieved a 92% voluntary adoption rate, shipping over 163,000 units. It stands as a testament to strategic collaboration, reinforcing Wells Fargo’s commitment to professionalism and employee pride.

WINNER: Transportation

MEMBER: ServiceWear Apparel, Inc.
PROGRAM: Los Angeles World Airports

Los Angeles World Airports partnered with ServiceWear Apparel to outfit 1,500 employees across Custodial, Bus Transportation, and Maintenance divisions in a high-performance uniform program. The uniform features Red Kap Oil Block technology, providing breathability, stain resistance, and long-lasting durability essential for daily tasks in a demanding airport environment. Premium cargo pants ensure functionality and comfort while maintaining a professional, polished look. The rebrand prioritized visibility and practicality, allowing staff to perform efficiently while remaining easily identifiable throughout the terminals. Extensive wearer feedback shaped final selections, reinforcing a user-first approach. A phased rollout ensured a smooth transition, with employee feedback overwhelmingly positive on fit, comfort, and appearance. The program successfully balances cost, performance, and brand representation.

WINNER: Retail

MEMBER: Unisync Group
PROGRAM: Federated Co-operatives

Federated Co-operatives partnered with Unisync to deliver a modern, safety-driven uniform program for 25,000 employees across retail, gas bars, and home centers. The collection blends performance and branding with signature red and charcoal colors and integrated high-visibility elements. Key pieces include CSA-compliant 5-in-1 winter jackets rated to -30°C, ripstop fleece-bonded jackets, and plaited pique polos featuring built-in reflective tape. By eliminating the need for separate safety vests, the design improves compliance, comfort, and appearance. Field-tested and refined with input from operators and staff, the program enhances brand identity while ensuring durability and safety in varied work environments. Employee feedback has been overwhelmingly positive.

WINNER: Entertainment

MEMBER: Universal Orlando Resort
PROGRAM: DreamWorks Land

DreamWorks Land at Universal Orlando Resort sets a new standard for themed entertainment apparel. The vibrant, custom-designed DreamWorkers wardrobe blends playful creativity with practical performance. Bright multicolor camp shirts—crafted from 100% recycled PET—feature a bespoke cloud print hiding DreamWorks icons and the “DreamWorkers” identifier. Paired with navy moisture-wicking microfiber pants and shorts, the uniforms balance comfort and durability for Florida’s climate. Sun protection is built in with branded caps, open-back options, and UPF 50+ hats. A 3-in-1 jacket with a roll-out hood adds weather adaptability. Every detail—from design to material—immerses team members in the land’s storytelling while supporting sustainability, functionality, and team pride.

WINNER: Services

MEMBER: Workwear Outfitters
PROGRAM: Volvo Workshop Apparel

Workwear Outfitters and Red Kap partnered with Volvo to launch a fully updated Workshop Apparel Program designed for over 2,000 technicians across Volvo service centers. After 15 years without changes, the program modernizes the look, adds advanced functionality, and introduces female-specific designs. New features include MIMIX® flex panels for mobility, OilBlok technology for stain resistance, lightweight Ripstop fabric, and ZeroSkratch® concealed snaps to protect vehicles. The program also adds Flame-Resistant coveralls for EV work, meeting NFPA® 2112 standards. Volvo prioritized technician feedback and inclusivity, engaging female student designers in the process. The collection debuted at the Volvo Dealer Show to strong retailer interest. Since launching in August 2024, sales increased by 21%, reinforcing Volvo’s commitment to innovation, safety, and a premium technician image.