HALO, a company known for its branded merchandise, uniform programs, and recognition and incentive solutions, revealed a relaunch of its corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the Company’s vision and values.
According to Marc Simon, HALO Chief Executive Officer, “Our redesign and the powerful messaging associated with it will allow us to better articulate the extensive client capabilities and solutions we offer. We have experienced exponential growth the past several years as a result of our investment in these increasingly more sophisticated service offerings.”
HALO retained DeSantis Breindel, a leading B2B brand consultancy based in New York City, to collaborate with the Company in developing the new strategic branding approach. DeSantis Breindel conducted comprehensive research with key stakeholders, including current and prospective clients, to uncover market opportunities addressed with the enhanced brand.
Jeffrey Wurtzel, HALO Senior Vice President of Marketing, noted, “This rebrand highlights the availability to HALO Account Executives of more robust selling tools that speak directly to the range of solutions we provide to help customers break through and achieve their business goals. Our new brand story is focused on the value we provide in unlocking highly engaging experiences for our clients’ brands.”
According to Wurtzel, “Our team is inspired by the new brand and our ability to connect people and brands to create powerful, lasting experiences.”
HALO is the global leader in branded merchandise, uniform programs, and recognition and incentive solutions. We partner with our clients to break through the clutter of our media‐saturated world and connect their brands to customers, employees, and other audiences critical to their success.
With more than 1,800 employees in 42 global offices, Halo offers the industry a comprehensive range of capabilities, including creative services, technology solutions, logistics, and global sourcing. Clients include over 100 of the Fortune 500 as well as thousands of mid and small‐size organizations seeking to make a big impact with their brands and enhance their employee experience.