Successful brands make a point of building long-term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. It requires support, transparency, and communication. The lifetime value of a...
Customers are surrounded by options – even in the confines of their homes and home offices. But they’ll only dump you if you make one of these missteps. Commit these, and you can lose good customers. Of course, you likely try to avoid it. Yet, it happens. “Every...
The pandemic and the U.S. presidential elections overshadowed what would have been the biggest story of almost any other year — the social movement that was triggered by the death of George Floyd and was amplified by subsequent race-related incidents. Even with COVID...
Pandemic-induced isolation forced new buying habits. Here are the five new customer types that emerged – and how you want to serve them now. Researchers at HUGE uncovered how the buying landscape changed through the last year. They looked into what customers...
Customer experience pros: Crank up the empathy! It’s one thing customers need more than ever from you now. About 75% of customers said they believe a company’s customer service should be more empathetic and responsive as a result of the pandemic, according to...
