For the first time in more than 20 years, Burger King announced a brand-new logo, along with new packaging, uniforms, and signage. But Burger King isn’t the only big company unveiling a fresh new look this year. Other companies have already done the same. General...
When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed a high-impact and memorable marketing program that could quickly create a strong brand identity. Enter Paul Bunyan Plumbing &...
When someone in the U.S. mentions the name 7-Eleven, Slurpees and rollers stocked with taquitos come to mind. However in Japan, the home of the chain’s parent company, 7-Eleven has long offered a higher-end customer experience — one that might be coming to the U.S.,...
Ten years ago walking through a college campus wearing a boxy North Face puffer jacket in the middle of winter wouldn’t have been a fashion statement. It was normcore style at it’s finest. Now, The North Face has managed to carve out a sweet spot between essential...
https://youtu.be/SaDGQNVI5FM In today’s business environment, running a successful operation is not just about finding the right product mix or even delivering world class customer service. It’s also about leveraging the right kind of marketing techniques in order to...
You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was created in 1971 when a Portland State University graphic design...
A curious situation concerning Donald Trump’s beloved Proud Boys highlights several novel trends in US culture. A clothing supplier has expressed its consternation because of the public behavior by some of its paying customers. The story demonstrates how the...
A Bank of America report describes Gen Z as the “most disruptive generation ever,” due not only to their technological savviness but also for their focus on sustainability and activism. The report, “OK Zoomer,” defines the generation as individuals born between 1996...
