HALO, a company known for its branded merchandise, uniform programs, and recognition and incentive solutions, revealed a relaunch of its corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms,...
A study published yesterday in the Harvard Business Review found that shoppers were almost twice as likely to interact with a formally dressed employee as one who was informally dressed, believing that the more formally dressed employees had more expertise than their...
Bed Bath & Beyond is launching one of its biggest brand campaigns ever in a move to position itself as the leading authority in home goods. And in a first, store employees will be outfitted with uniforms as part of the initiative. The retailer’s new "Home,...
Following the acquisition of Affinity Apparel in October 2020, the Mi Hub management team is delighted to announce the relaunch of the Affinity brand, with a completely fresh look and a new state of the art HQ, manufacturing and global distribution center. Over the...
Charli D’Amelio’s partnership with Dunkin’ now includes more than just coffee. On Tuesday, Dunkin’ released a line of merchandise with D’Amelio, a 16-year-old TikTok star, who already has two signature drinks with the coffee chain. The limited-edition Charli x Dunkin’...
All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded before...
For the first time in more than 20 years, Burger King announced a brand-new logo, along with new packaging, uniforms, and signage. But Burger King isn’t the only big company unveiling a fresh new look this year. Other companies have already done the same. General...
When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed a high-impact and memorable marketing program that could quickly create a strong brand identity. Enter Paul Bunyan Plumbing &...
When someone in the U.S. mentions the name 7-Eleven, Slurpees and rollers stocked with taquitos come to mind. However in Japan, the home of the chain’s parent company, 7-Eleven has long offered a higher-end customer experience — one that might be coming to the U.S.,...
Ten years ago walking through a college campus wearing a boxy North Face puffer jacket in the middle of winter wouldn’t have been a fashion statement. It was normcore style at it’s finest. Now, The North Face has managed to carve out a sweet spot between essential...
https://youtu.be/SaDGQNVI5FM In today’s business environment, running a successful operation is not just about finding the right product mix or even delivering world class customer service. It’s also about leveraging the right kind of marketing techniques in order to...
You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was created in 1971 when a Portland State University graphic design...
