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Branding and Marketing
HALO Launches Brand Redesign

HALO Launches Brand Redesign

HALO, a company known for its branded merchandise, uniform programs, and recognition and incentive solutions, revealed a relaunch of its corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms,...

Mi Hub Announces Relaunch of Affinity Brand

Mi Hub Announces Relaunch of Affinity Brand

Following the acquisition of Affinity Apparel in October 2020, the Mi Hub management team is delighted to announce the relaunch of the Affinity brand, with a completely fresh look and a new state of the art HQ, manufacturing and global distribution center. Over the...

A History of the Nike Swoosh Logo

A History of the Nike Swoosh Logo

You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was created in 1971 when a Portland State University graphic design...