Digital marketing has never been more critical for uniform distributors and manufacturers in terms of adapting to a post-pandemic market and maintaining a trusted connection with customers. When it comes to the main components of B2B marketing, it's still important to...
The upcoming NAUMD 2022 Convention boasts a slate of amazing speakers, an impressive event agenda and an industry-wide exhibit featuring the best known companies in the business. But there's another element that sometimes gets overlooked, one that is equally...
The NAUMD now accepts and has been expanding to include a global membership. To better meet the needs of existing members who manufacture and distribute in numerous countries, the non-profit trade organization is changing its name to now be known as the Network...
By Swadeck Taher OSK A recent discussion with one of my clients employing over 1,000 people prompted me to ponder over whether the use of uniforms in business is a thing of the past and one of those things that are mindlessly followed by companies or whether there was...
The next normal for B2B sales is here, and there’s no looking back. According to management consulting firm McKinsey & Company, businesses are no longer cautiously testing the waters, incrementally (and sometimes reluctantly) inching their way online. The...
The Penn Emblem Company recently renewed their WBENC Certification for the 2021-2022 year in honor of showcasing their diversity in business. Penn Emblem has held membership within the Women’s Business Enterprise National Council for 11 years. The WBENC is “the...
For over 100 years, Oscar Mayer has injected levity into everyday moments – from creating the 27-foot-long rolling Wiener, to the unforgettable Bologna jingle, to photobombing New York Fashion Week this fall. Next up? Street Meat - Oscar Mayer’s meat-inspired take on...
Dickies has retained cultural relevance for nearly 100 years. The brand first started gaining notoriety during World War II, when it began producing military uniforms. Then in the 1950’s, became an international company by expanding business into Europe. Today, the...
Would you wear a $38 T-shirt that displays your COVID-19 vaccine card? Andrew Wyatt, the CEO of the fashion-tech company Cala, is betting the answer is yes. On its face, the T-shirt design may seem a little silly, or maybe even dystopian. But as vaccine mandates...
Pizza Hut is making it easier to find the perfect pizza date night outfit by introducing the first, limited-edition capsule collection titled Pizza Hut Tastewear. The merchandise includes both value- and higher-priced items for the fashionable and those with more...
Global workwear brand, Dickies, and LA-based experiential retailer, Fred Segal, last week announced the launch of Fred Segal x Dickies Loves LA, a uniquely curated, 1,500 sq. ft. pop-up shop that unites Dickies' rich heritage in workwear with its adoption into the...
HALO, a company known for its branded merchandise, uniform programs, and recognition and incentive solutions, revealed a relaunch of its corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms,...
