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A History of the Nike Swoosh Logo

A History of the Nike Swoosh Logo

You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was created in 1971 when a Portland State University graphic design...

When Bad Customers Love Your Brand

When Bad Customers Love Your Brand

A curious situation concerning Donald Trump’s beloved Proud Boys highlights several novel trends in US culture. A clothing supplier has expressed its consternation because of the public behavior by some of its paying customers. The story demonstrates how the...