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Bed Bath & Beyond in new effort to take lead in home market includes uniforms for employees

Bed Bath & Beyond is launching one of its biggest brand campaigns ever in a move to position itself as the leading authority in home goods. And in a first, store employees will be outfitted with uniforms as part of the initiative.

The retailer’s new  “Home, Happier” campaign, part of the chain’s strategy to reinvent its business around the customer, will be brought to life through its in-store and online customer experience and also through a marketing campaign aimed at inspiring customers to celebrate the important role that home plays in their lives. Bed Bath & Beyond said “Home, Happier” is focused on its belief that a home is “a feeling that is created by every moment, in every room