Dickies has retained cultural relevance for nearly 100 years. The brand first started gaining notoriety during World War II, when it began producing military uniforms. Then in the 1950’s, became an international company by expanding business into Europe.
Today, the Dickies name is synonymous with streetwear. Streetwear’s relationship to workwear is a significant one. It provides fluidity, purpose, and even helps shape communities. There’s no brand with a stronger link to this narrative than Dickies.
While Dickies never sought out to become a streetwear brand, it’s as relevant to car mechanics, as it is to skateboarders. It’s a uniform and fundamental staple that so many can count on, and a brand that has always reflected the times.