What is more important when it comes to your clothes, size or fit? Size is just a number, but fit is about comfort, and particularly when it comes to uniforms, for many people comfort is king. But getting the right fit in a uniform can often be as difficult, if not more so, than choosing the right fit from a fashion retailer.
“The right size isn’t always the right fit,” says Lara Mazzoni, founder of fashion fit technology company Bodi.Me. “There are huge emotional and physical benefits to wearing clothes that fit comfortably and make you feel good, but achieving that perfect fit might mean choosing a different size in different garments. If you are purchasing clothes online, or selecting from a uniform range, it’s difficult to choose the best size if you have no guidance about how a garment will fit.”
Bodi.Me is addressing this issue with the latest iteration of its Size-Me solution. Based on a database of more than 350,000 body scans and the latest in AI algorithms and machine learning, Size-Me has been helping wearers choose the best size based on a series of simple user datapoints since it was first released in 2014. But until now, the software has only provided a ‘best size’ recommendation. Now, Size-Me 4.0 has added a new element – a sophisticated 3D visual FIT recommendation of how a particular garment will fit across a range of sizes.
