SPONSOR

News

Marketing
7-Elevens could be destined to undergo a konbinification

7-Elevens could be destined to undergo a konbinification

When someone in the U.S. mentions the name 7-Eleven, Slurpees and rollers stocked with taquitos come to mind. However in Japan, the home of the chain’s parent company, 7-Eleven has long offered a higher-end customer experience — one that might be coming to the U.S.,...

Cobmex Builds Brand Awareness Through Digital Marketing

Cobmex Builds Brand Awareness Through Digital Marketing

https://youtu.be/SaDGQNVI5FM In today’s business environment, running a successful operation is not just about finding the right product mix or even delivering world class customer service. It’s also about leveraging the right kind of marketing techniques in order to...

A History of the Nike Swoosh Logo

A History of the Nike Swoosh Logo

You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was created in 1971 when a Portland State University graphic design...

When Bad Customers Love Your Brand

When Bad Customers Love Your Brand

A curious situation concerning Donald Trump’s beloved Proud Boys highlights several novel trends in US culture. A clothing supplier has expressed its consternation because of the public behavior by some of its paying customers. The story demonstrates how the...

CATEGORIES

RECENT