For the first time in more than 20 years, Burger King announced a brand-new logo, along with new packaging, uniforms, and signage. But Burger King isn’t the only big company unveiling a fresh new look this year. Other companies have already done the same. General Motors announced a new logo that highlights its commitment to electric vehicles. Kia is celebrating its best retail sales year ever in 2020—with a new logo. Pfizer, which created one of the COVID-19 vaccines with BioNTech, also did its most significant brand refresh in about 70 years.