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Bodi.Me Launches New Try-on Tech Created for Uniform Market

Jan 29, 2024 | Technology

In the most significant build on their award-winning SizeMe platform to date, uniform fit technology specialists, Bodi.Me last week announced the launch of their latest innovation, Size-Me 4.0. The first try-on offer, with 3D avatar, specifically created for the uniform and professional clothing industry. 

Recently Amazon announced the launch of its try-on tech and many high street fashion stores already offer something similar. Try-on tech and avatars are a hot topic right now, but why create a system specifically for uniform fit? 

“Fitting a uniform and fitting a fashion item are two very different things,” said Lara Mazzoni, CEO and cofounder of Bodi.Me. “For most people, comfort is king when it comes to the uniform, so how it fits is their number one priority. Also, as we see uniform lines moving more towards gender-neutral designs, size as we know it, becomes almost irrelevant.”

Originally developed for a large uniform contract using a non-standard and entirely gender-free size system, the new technology is focused on providing a fit recommendation, rather than simply suggesting the right size. The 3D avatar is generated from the information entered by the user. They enter their height (weight is optional), and the size they wear in either a bra or shirt and trousers, including the fit they prefer – from tight to loose. This generates body measurements and the 3D avatar, which the user can edit to better represent their body shape. 

The fit of each item in the uniform range is then shown on the avatar. For a skirt, the avatar would show how a certain garment would fit around the waist and hips in any given size. If the wearer wants it tight around the waist but loose at the hips, they simply scroll through the range until they find their ideal fit. 

The really clever part that you won’t find in fashion fit tech however, is how granular the tool is, taking into account a large number of variables in the garment style to provide the fit indicators where it matters for that particular style. 

The award-winning Size-Me software uses high-quality data from more than 350,000 3D body models, and growing, seamlessly incorporating cutting-edge AI, the latest machine learning (ML) integrated with its proprietary algorithms to extrapolate a complete size and fit recommendation from just a few simple questions. This level of detail is something you’d be hard-pressed to find in a fashion fit tech offering and offers a much more personalized approach. 

Size-Me is an award-winning, ready-to-deploy size recommendation solution that not only seamlessly aligns with sustainability and inclusivity principles, but also offers a highly customizable framework for clients, allowing them to achieve their individual business and sustainability goals. As with all other Bodi.Me innovations, the new Size-Me 4.0 tool can easily be incorporated into existing systems and can be personalized to meet each customer’s needs and requirements. 

About Bodi.Me  

Bodi.Me is a UK based SaaS company founded in 2013 by Lara Mazzoni and partners. In 2014 launched the first Size and Fit recommendation software, with the mission to help solve the garment industry’s fit problem and promote better sustainability within the industry. Helping wearers select the best fit through fast and accurate size recommendation tools can reduce returns, optimize stock levels, and help businesses focus production on the sizes that sell.

Bodi.Me has been a pioneer in clothing size and fit optimisation since 2014 with a particular (but not exclusive) focus on workwear and uniform. 

Bodi.Me’s Size-Me tool integrates with customer systems and matches wearers to the right size garment from the customer’s range via Bodi.Me’s AI and proprietary technology. From just a handful of basic measurements, Size-Me extrapolates a complete body profile to provide instant size recommendations personalized to each wearer. Size-Me is uniquely customisable and adapts to each customer’s needs. 

 

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