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Workwear Rules the Runways as Consumers Embrace Heritage Brands

Aug 28, 2023 | Corporate Clothing, Workwear

From Carhartt’s collaborations with Sacai and Junya Watanabe to partnerships between Wrangler and Sandro as well as Dickies’ and Willy Chavarria, American workwear is having a moment.

Utility details have long been a key reference in menswear, but the trend has become pervasive among high-fashion brands over the past few seasons, as evidenced by Fendi’s chic factory boys in leather aprons, Andersson Bell’s gardener and the mechanic-inspired jumpsuits at Valentino and Magliano this past season. All of which are helping to turn American workwear staples into the ultimate fashion expression. 

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