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Why Made-in-the-USA Apparel Still Matters in Promo

Mar 9, 2026 | Promotional Products

Only about 2% to 3% of apparel sold in the U.S. is made domestically today, compared with nearly 70% in 1980, and industry leaders say a large-scale return of apparel manufacturing to the U.S. is unlikely given infrastructure and labor constraints. Suppliers that manufacture in the U.S. say controlling the full production process can provide advantages, but higher labor costs and a limited workforce remain challenges, though tariffs and supply chain instability have narrowed the price gap between imported and U.S.-made apparel in recent years. In 2025, supply chain instability brought on by constantly shifting tariffs had many seeking out domestic sourcing solutions. And this year, as the country approaches its semiquincentennial, another wave of demand is cresting. 

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