Workwear Outfitters recently conducted a wear trial for its Bulwark line with a group of linemen – the electrical workers that construct, maintain and repair power lines. End-buyers in verticals like construction and manufacturing are looking for apparel that their employees want to wear off the job. “One of their comments stuck with Kelly Connolly, Workwear Outfitters’ national account manager. ‘Instead of going home, I could meet my family after work for dinner and feel OK in these,’ the lineman reported back. ‘I didn’t feel like I was in my work clothes.’”
