Scarlet Lady, the first ship from Richard Branson’s new cruise line, Virgin Voyages, is finally scheduled to return home to Miami this October. Design Collective™ by Cintas Corporation created a modern apparel collection by British fashion designer Gareth Pugh for the Scarlet Lady Crew. Virgin Voyages led a collaboration with Design Collective by Cintas to bring Gareth’s fashion-forward designs to life with apparel pieces that mirror a vivacity synonymous with the Virgin brand.
The core collection includes sustainable fabrics and garments designed for a range of job functions, climates and body types. The program breaks with cruise stereotypes by removing epaulettes, ties and waistcoats. Instead it features a distinct combination of structure and fluidity and includes a wide range of looks from slick, razor-sharp tailoring to relaxed pillow-case tunic shirts referencing the early days of British punk and more.
“We really wanted to shake up the industry and redefine cruise fashion. Working with fashion Designer Gareth Pugh helped us create a fantastic wardrobe collection for our Crew that reflects a modern sailing holiday experience so many sailors are craving right now,” said Dee Cooper, SVP Design and Customer Experience at Virgin Voyages. “We decided to partner with Design Collective by Cintas to make sure the garments would deliver on all levels. Their knowledge of fabrics and application made the designs functional for the cruise environment, and they helped create an Epic Sea Change for All.”
For more information about Design Collective by Cintas, please visit www.cintas.com/designcollective .
About Design Collective™ by Cintas
The Design Collective by Cintas is a distinctive fashion house dedicated to creating a modern wardrobe for employees. With design studios in Las Vegas, Chicago, Toronto and Miami, Design Collective’s award-winning designers blend garments from our ready-to-wear line with custom-designed pieces to curate apparel collections that enhance brand identity. These collections are often complemented with garments from our retail brand collaborations, giving employees wardrobes they love to wear. Design Collective is a division of Cintas Corporation, a publicly held Fortune 500 company.
