THE SCIENCE OF UNIFORMS
The Pulse presents The Science of Uniforms, a column written by NAUMD network member Anil Kariwala. Anil is also CEO Kariwala Industries Limited
A larger percentage of human communication is nonverbal, expressed through body language, facial expressions, and tone of voice. Often overlooked, the attire we wear, particularly uniforms, plays a significant role in influencing these nonverbal cues, shaping how we perceive and are perceived by others.
Uniforms are visual representations of identity, role, and authority. The design, choice of colors, materials, and fit of a uniform can evoke specific emotions and project particular images. For instance, a nurse’s white uniform symbolizes compassion and care, while a police officer’s uniform conveys authority and protection.
When individuals wear a uniform, their body language tends to align with the image the uniform is meant to project. A military uniform, for example, often instills a sense of discipline and structure, leading to erect posture, confident strides, and precise movements. Conversely, a hospitality uniform is meant to convey a body language that encourages friendliness and approachability. The former requires a crisp, tailored uniform to convey professionalism, while the latter must have a more relaxed style.
The role of uniforms is particularly evident in high-stakes environments. For example, the uniform of a riot police officer is designed to intimidate and deter aggression. Its bulk, protective gear, and dark colors contribute to a fearsome image. The uniform of a special forces soldier would be sleek and functional, projecting a body language that conveys speed, agility, and lethality. The camouflage pattern of military uniforms is intended to blend with the environment, conveying an image of stealth and preparedness. Police uniforms with visible badges and insignia, project authority and visibility. Private security uniforms, such as those worn by bouncers, are often imposing, with elements of intimidation aiming to deter potential troublemakers without saying a word. This contrasts sharply with the uniforms of hotel security personnel, which might be more subdued to create a welcoming atmosphere.
Religious attire, which probably are the oldest forms of uniform, play a significant role in nonverbal communication. Cassocks, saffron robes, and other religious garments symbolize renunciation, purity, or authority. The wearer’s body language, influenced by the garment, can convey a sense of spiritual detachment, wisdom, or compassion, contributing to the overall perception of the religious figure as a spiritual leader.
At Kariwala Industries, when we are asked to design and produce uniforms, we have an elaborate questionnaire where not only do we ask standard questions like the ambient temperature of the workplace or safety requirements, we also ask “What do you want the wearer to convey without saying anything aloud?”
