Taco Bell’s latest marketing effort isn’t targeted at customers. It’s targeted at employees.
The Mexican fast-food chain on Thursday announced its latest partnership with the Brooklyn artist Ricardo Gonzalez—also known as It’s a Living—who designed a set of uniforms for employees. The idea is relatively simple, said Kelly McCulloch, chief people and transformation officer with the chain, in an interview.
“This is a cool uniform,” she said.
The uniforms feature t-shirts and hats in black and purple, featuring the phrase, “Family is everything.” It will be part of the rotation of uniforms Taco Bell employees can wear over the coming months.
