Peter Benstock to Focus on Transition and Strategic Initiatives; Announces Retirement Effective in 2023

SEMINOLE, Fla., May 12, 2022 — Superior Group of Companies, Inc. (NASDAQ: SGC), is pleased to announce the hiring of Catherine Beldotti Donlan, a multi-faceted business executive with nearly 25 years in the apparel and footwear industry. Effective immediately, Beldotti Donlan will assume the role of President of the Company’s Superior Uniform Group – Healthcare division (SUGH).

Beldotti Donlan’s impressive record of strategic leadership features notable successes building and growing sales, marketing, and product development teams. Her broad experience spans multi-channel, wholesale, retail, and direct-to-consumer verticals for iconic brands such as Converse®, Puma®, Ryka®, and Reebok®. Most recently, Beldotti Donlan served as General Manager and SVP of Retail for Innocor while also serving as an executive advisor and board member to wellness and fitness brands.

“We are very excited to welcome Catherine to SGC,” said Michael Benstock, Chief Executive Officer. “Catherine’s leadership experience includes executing winning sales strategies, (wholesale, retail, and consumer), marketing, product development, and product launches. We look forward to welcoming her to our team and, together, taking our healthcare division to the next level of growth and profitability.”

In 2018, Beldotti Donlan began her most recent role at Innocor™, where she led a $430 million enterprise that spanned a variety of legacy brands. At Innocor, Beldotti Donlan spearheaded a strategic shift that bolstered underdeveloped channels, leading to double digit growth following flat to declining revenue. She spent the previous seven years as the North America General Manager and VP of Converse where she built a legacy of success – including setting strategies that led the company to cross the one-billion-dollar revenue threshold. Prior to Converse, Beldotti Donlan spent over three years at Puma North America leading strategic growth initiatives for key accounts. These successful roles were ignited by her love for fitness and built on her early career in sales, marketing and product development at Ryka and Reebok. She received her B.A. in International Affairs from Tufts University, where she also served as a team captain of the Tufts lacrosse team.

Beldotti Donlan said, “I could not be more excited to join Superior Uniform Group. I look forward to being part of this dynamic leadership team and building on the incredible foundation that has been created. I am passionate about the opportunity to together drive the next phase of innovation and strategic growth.”

Beldotti Donlan will report directly to SGC’s Chief Executive Officer, Michael Benstock.

Alongside the hiring of Beldotti Donlan comes the announcement that Peter Benstock will be shifting into a strategic advisor role for the remainder of 2022 before entering retirement in 2023. Benstock will spend the remainder of his tenure serving as an in-house resource to aid Beldotti Donlan in her assumption of the President’s role, while also focusing on other strategic initiatives.

SGC CEO Michael Benstock said, “We want to take this opportunity to thank Peter for successfully leading our healthcare division through a pandemic and all of the supply chain issues that created one of the most challenging times in our company’s 102 year history. Peter has been a key member of the SGC team for over 40 years and the impact of his legacy will live on well beyond his retirement.”

Peter Benstock went on to add that, “It has been one of the great honors of my life to be a part of building one of the best companies in the world for over four decades. This has been my life’s work and I am incredibly proud of what we have built together. To know that my legacy is in the unbelievably capable hands of Catherine brings me confidence in the future of this division. I am beyond impressed with Catherine; I am ecstatic for the opportunities her vision and leadership are going to create for this dynamic team and how her tireless and dogged work ethic is going to drive our healthcare divisions and brands to unprecedented levels of greatness.”