Spirit Airlines partnered with BAMKO to launch the PiNK Collection, a limited-edition uniform program supporting Breast Cancer Awareness Month. Designed for Spirit’s 5,000 flight attendants, the collection balanced bold brand identity with a meaningful cause.
Garments included dresses, cardigans, shirts, and accessories—each featuring pink accents to symbolize support for breast cancer research. Spirit prioritized style, comfort, and employee enthusiasm, ensuring the collection resonated with the team. The program also integrated charitable impact, with proceeds supporting BRCAStrong, a breast cancer non-profit.
Rolled out last October, the collection sold out in less than 24 hours, reflecting overwhelming employee support. The PiNK Collection not only reinforced Spirit’s commitment to social responsibility but also generated positive PR, proving that uniform programs can drive brand engagement and community impact.
You can read more about NAUMD’s 2025 Best Dressed Public Safety, Image of the Year and Innovation Award winners by visiting the awards page on the website.
