Design Collective by Cintas partnered with the designer Gareth Pugh to produce this winning look from 2021’s Image of the Year Awards®. The apparel program for Virgin Voyages included all areas of the vessel, including front and back of house, officers, hotel leadership and the culinary program. Each area’s collection was thoughtfully designed to represent the environment in which the wearer worked, and the job functions expected from each of the 1,200 crew members on each ship.
Virgin Voyages collection embodies the company’s culture and brand essence, with an iconic color palette and brand elements throughout the designs. It embodies the romance of sailing, incorporating nautical elements with fun, modern details – including the Virgin “V”. Integrating Virgin Voyages’ partnership with PLAE shoes was also important, and pulled all the looks together cohesively while factoring in the crew’s comfort and safety.
Submissions for the 2022 Image of the Year Awards® and the association’s other recognition programs – the Best Dressed Public Safety® Competition and Innovation Awards are now being accepted online. Enter or learn more here.
