The 2013 Image of the Year Award® winner Rexall is a chain of pharmacies with 425 locations across Canada that offers a variety of health and wellness items, beauty products, and general merchandise.
That year, the company underwent a rebrand that included a new logo, corporate colors, in-store signage, website and image apparel for its 8,600 employees. Rexall strives to be Canada’s complete healthy daily living destination and, as such, wanted to communicate this message through its rebranding.
Unisync created a line with modern sensibilities, and the result gives wearers an approachable yet professional look. Pants, polos, shirts, lab coats and tunics are constructed of easy care, soft fabrics in contemporary shades, a departure from the colors previously used. The outfits complement the stores’ redesigned interior, giving the space a more tranquil, calming feel, while still emphasizing the professional edge for every job function and the company.
Which companies will win 2022’s Image of the Year Award® Competition? Find out on Tuesday, May 24, when NAUMD announces winners from this and its other awards programs during the annual convention. Not registered? There’s still time. Register.
