LONDON — December 6, 2020 — With fashion as one of the most polluting industries in the world, now more than ever, consumers and brands place great emphasis on how products are manufactured, where they are sourced from and the sustainable qualities of its materials.
It is estimated that 85 percent of all textiles end up in landfills while washing some types of clothes sends thousands of bits of plastic and toxic chemicals into the ocean. Not to mention water and energy consumption, human cost and a myriad of other issues.
This growing sense of uneasiness around the way the fashion industry was set up was largely what motivated the launch of fashion label Kephi. Its founders not only saw the need to address the absence of transparency, ethics and respect for the environment but also wanted to create deeply meaningful apparel that reminds the world that “we all have an active role in our collective future.”
