When the subject of how people dress in restaurants is raised, it’s almost always focused on patrons. But this narrow focus leaves out a key part of the hospitality experience—the staff.
“I have a passion for food and for restaurants,” says the Los Angeles-based designer Denis Frison, whose family in Italy is active in the hotel business. “Every time I went to these big restaurants, I always felt that there was something wrong.”
He realized that restaurants that spent lavishly on interiors would skimp on employee clothing, downgrading the overall experience. To address this disparity, Frison began pitching himself to design staff uniforms, landing the Italian fine dining chain Langosteria as his first client in 2014.
