Remember Dickies? Well, this is Dickies now. Feel old yet?
So, Dickies has been having quite a year, fashionwise. Between TikTokers wearing Dickies work pants with the waist folded down and a plethora of fashion collabs, the 100-year-old workwear brand has very much arrived as a fashion powerhouse.
Not that anyone should be surprised, given parent company VF Corp’s penchant for nursing cultural clout amongst its family of brands. But what’s especially interesting is in how Dickies has entirely repositioned itself as being both blue collar streetwear staple and veritable luxury label.
