Bryan Kiel, director of marketing for Edwards Garment, says 2022 was the best year ever for the company. Through a combination of factors, the company saw 41% growth year-over-year. But perhaps what made the biggest difference was that it was what Kiel calls the first “normal year,” as the dust finally settled after the establishment of the EdwardsX brand, formerly Bishop Custom Clothing, which Edwards acquired in November 2019.
That investment, in Kiel’s words, helped the company demonstrate to its distributor customers as well as end-buyers the company’s deep inventory and custom design capabilities. Inventory, in 2022, was a hot issue, as pandemic effects were still felt throughout the industry, and supply chain issues and manufacturing problems continued deep into the year.
