Alsico, a leading European workwear manufacturer with nearly a century of experience, is expanding its operations into the United States, aiming to establish a strong presence in the growing American uniform market. The Belgium-based company, which has built a reputation for high-quality, durable, and sustainable workwear across multiple industries, is now focusing on serving uniform distributors and sellers in North America. As part of this expansion, Alsico has officially joined the Network Association of Uniform Manufacturers & Distributors (NAUMD), positioning itself as a key player in the industry.
With roots dating back to 1934, Alsico has grown into one of the most recognized names in the global workwear sector, operating 21 factories across 11 countries and employing around 8,000 people worldwide. The company has long been a preferred supplier in Europe, particularly in the healthcare, industrial, food service, and trade industries, providing uniforms that balance durability, comfort, and regulatory compliance. Now, by entering the U.S. market, Alsico aims to offer the same level of expertise and product innovation to American uniform distributors, ensuring they have access to a trusted manufacturer capable of meeting diverse industry needs.
According to Myke Fuentes, Director of Workwear at Alsico USA, this expansion represents a major opportunity for the company to bring its well-established expertise to a new audience. “The U.S. market is dynamic and evolving, with a growing demand for high-performance, sustainable workwear. At Alsico, we have decades of experience creating garments that meet the needs of workers in some of the most demanding industries. Our entry into the U.S. allows us to partner with distributors and uniform providers who are looking for high-quality, innovative solutions that combine durability with modern design and sustainability,” said Fuentes.
One of the major factors driving Alsico’s success in Europe is its commitment to technological advancement and sustainability. The company has developed proprietary innovations such as ALSIFLEX® technology, which provides garments with exceptional flexibility and shape retention. This feature is particularly important in industries where mobility and comfort are key, such as healthcare and industrial work. By incorporating such advancements, Alsico ensures that workers benefit from both functionality and durability, a combination that sets the brand apart from many traditional uniform providers.
Alsico has also made sustainability a priority in its production processes, a commitment that resonates strongly with the growing demand for eco-friendly solutions in the uniform industry. The company’s workwear is designed not only to be long-lasting—reducing waste—but also to be produced in an environmentally responsible manner. This approach includes ethical sourcing of materials, reduced water and energy consumption in manufacturing, and responsible end-of-life solutions for garments. As sustainability becomes an increasingly influential factor in purchasing decisions, Alsico’s focus on environmentally conscious workwear is likely to appeal to both distributors and end users.
By joining NAUMD, Alsico is making a strategic move to integrate into the North American uniform industry, connecting with key distributors and retailers who play a crucial role in delivering workwear to businesses across the country. NAUMD provides a valuable network for collaboration and industry insights, and Alsico’s membership signals its intent to work closely with U.S.-based uniform professionals. Through this partnership, the company hopes to build strong relationships within the industry, offering distributors and sellers a reliable, high-quality alternative in the competitive workwear market.
Fuentes emphasized the importance of building these relationships, noting that Alsico’s presence in the U.S. will allow the company to work closely with distributors to understand their specific challenges and provide tailored solutions. “We’re not just bringing products; we’re bringing expertise and a commitment to long-term partnerships. We understand that uniform distributors need reliable, high-quality suppliers who can offer consistency, flexibility, and innovation. Alsico is ready to meet those needs and support our partners in delivering exceptional workwear solutions to their clients,” he added.
The expansion into the United States represents a significant milestone for Alsico, reinforcing its position as a global leader in workwear manufacturing. With its extensive experience, focus on product innovation, and strong sustainability practices, the company is well-positioned to meet the needs of the American market. As Alsico begins this new chapter, its entry into the U.S. provides an opportunity for uniform distributors to work with a manufacturer that brings both heritage and forward-thinking solutions to the table. Website
