It’s becoming clearer than ever that AI will soon impact every industry in one way or another, especially as every technology company adds AI to its existing products. The result is the conflation of things like personalization and AI—industry agnostic in many ways, yet intricately intertwined in some industries, like e-commerce and apparel.
When it comes to consumer habits, buying clothes is one that has stood the test of time and dwarfed almost every other industry in the sheer mass of commercial magnitude. In 2022, revenue for the apparel market topped $1.53 trillion globally—and although the industry may still be nascent in its adoption of AI, it’s ripe with data that can transform everything from design to business operations to marketing, not to mention the many ways that have a direct impact on sustainability. To see where AI will make a significant impact, there’s no better place than to start at the source: the supply chain.
