In the next few years, retailers and brands must make less product, sell for higher prices, make better inventory choices and create healthier bottom lines. But we have not yet seen the investment into the digital realm that is required to build solid foundations for the future.
Last month, Alvanon released “Fashion’s New Ecosystem: The Future of 3D, DPC and Virtual Try-On,” a 15-page report that explores 3D’s relationship with apparel and fashion. Alvanon is a global innovations company that helps apparel brands improve their fit to reflect modern-day consumers. Since 2001, Alvanon has used the latest technology and body shape data to advise the world’s leading apparel brands and retailers on fit and sizing strategies.
Key themes identified in the report include leveraging big data to make better business decisions, serving underserved customers offers a significant opportunity for brands, integrating what’s next in digitization, and an approach to virtual try-on.
