Dovetail Workwear, the largest exclusively women’s workwear company in the world, announces partnership with NoSo Patches, offering customers an innovative way to repair, personalize, and extend the life of outdoor gear. Both female-founded brands are focused on promoting circularity and product lifespan through collaborative, practical patches that enable users to mend clothing while reducing waste.
The collab custom patches are made from deadstock Dovetail fabrics, repurposed in a range of sizes and designs inspired by Dovetail’s most popular work and outdoor gear silhouettes, that transform garment maintenance from a chore into a creative expression. With a technical solution for repair, the NoSo x Dovetail Workwear patches breathe new life into well-loved work pants, jackets, and gear with a distinctive touch that celebrates each article’s unique journey of wear and resilience.
“NoSo x Dovetail Workwear tailored patches combine textile responsibility with fantastic tech that elevates fit-it-yourself fashion and gives well-worn Dovetail gear some love, allowing customers to keep wearing their faves and look fantastic doing it,” says Sara DeLuca, co-founder and VP of Product at Dovetail Workwear.
NoSo is founded on the belief that the most sustainable products are the ones that last. The new, collaborative Dovetail patches are made to celebrate well-loved gear and keep it in use as long as possible. Waterproof, durable, lightweight, and flexible, the patches can be applied in three simple steps and don’t require a needle or thread – simply peel, press, and set with heat.
“Our mission has always been about making repairs cool and accessible. By using Dovetail’s high-quality excess workwear fabric, we’re creating patches that are a statement of circular creativity and environmental responsibility,” adds Kelli Jones, Founder of NoSo Patches.
About Dovetail Workwear
Founded in 2018 and based in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the world made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that performs and protects without compromising form and function. Utilizing eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing, Dovetail Workwear is online and in over 500 retail locations across North America. Connect with at dovetailworkwear.com, @dovetailworkwear on Instagram, Facebook, and YouTube.
About NoSo Patches
Noso Patches are the most unique all-purpose patches that fix rips, snags and tears while adding personal style. Make your gear and garments eye-catching, not for the holes, but for the design you’ve created. Personalize your gear like sleeping bags, tents, backpacks, clothing or the apparel you love most. Whether it’s a down jacket, a fleece hoodie, or a pair of jeans anything can be revamped or restored.
When your favorite garment or piece of gear fails, Noso Patches save the day with style and versatility. Super easy to use at home or in the field, Noso Patches are made of a variety of fabrics ranging from 30D ripstop nylon, 90D- 300D polyester, merino wool, fleece, denim, and more. Noso’s adhesive lasts longer than others on the market. With no sewing required, the heat activated technology creates a permanent bond without an iron. Just throw it in the dryer – or better yet, use a hair dryer to set the patch in place. Noso Patches are incredibly durable and can withstand extreme weather conditions and multiple washes, without gumming up on the sides.
Founder Kelli Jones came up with the idea after she hopped a barbed wire fence hiking in Jackson, Wyoming and snagged her brand-new jacket. Instead of repairing it with tape, Kelli used her own heart shaped patch she cut from a fabric and adhesive combo she came up with in her craft room. After numerous friends asked where they could get one, she decided to make Noso Patches available to everyone. To extend the life of your gear, or express your individuality, Noso Patches are available in a variety of shapes and colors. Custom patches are also available. Connect at Nosopatches.com, Facebook, Instagram, and Twitter
