Domino’s Pizza is giving itself a major makeover — and introducing a snappy jingle. The chain unveiled last Wednesday its first refresh in 13 years, encompassing a bolder logo with brighter colors, new employee uniforms and pizza boxes, and redesigned restaurant signage. The goal is to capture people’s shortening attention spans amid a fractured media landscape, said Kate Trumbull, Domino’s chief marketing officer.
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Domino’s Unveils First Brand Refresh in Over a Dozen Years
