It’s been two years since the World Health Organization declared Covid a global pandemic, and since then nearly every facet of business has been upended. While hundreds of thousands of businesses did not make it, those that have survived have done so out of sheer determination, the goodwill of consumers, and ingenuity. They’ve also challenged their own revenue models, set fire to their business plans, and learned more in the span of two years than some people have in an entire lifetime.
What did it take to reformulate a business during the pandemic, and move from a model that wasn’t going to work within the new normal, to a pivot idea that did? While the following businesses are all quite different from one another, there are several shared themes in what made their pivots successful.
