British fashion designer Charles Jeffrey has unveiled new uniforms for Theatre Royal Drury Lane in partnership with Andrew and Madeleine Lloyd Webber to be worn by the theatre’s hospitality team.
Theatre Royal Drury Lane, affectionately known as The Lane, has teamed up with Jeffrey to reimagine the theatre’s iconic Red Coats with a cutting-edge, gender-neutral design. First launched in 1989, Red Coats are worn by LW Theatres’ luxury hospitality team and are based on the traditional Toastmasters who would oversee hosting and entertaining for British society.
For Jeffrey, creative director of Loverboy, the catalyst for his design started in an exploration of colour, explained the designer in a press release, as well as taking inspiration from creative elements internally and externally of the theatre building.
