In the apparel business, the real story begins when the hype dies down. After the NEW buzz, the excitement, the launch campaign, what is left? That is where we hit the maturity stage of the apparel product lifecycle. It is not as flashy as the intro or as dramatic as...
Firefighting has traditionally been a profession dominated by men. But in 2025, we’re seeing more and more women stepping into the firefighter’s gear. The only problem is: that gear is still too often not made for their curves. How many women don’t fit into standard...
It used to be simple. A buyer needed uniforms, a distributor had the uniforms, and the relationship was built on catalogs, handshakes, and scheduled drop-offs. But in today’s lightning-fast, logistics-optimized, tech-driven world, nothing is quite that simple anymore....
If the introduction stage of a uniform product is about planting the seed, then the growth stage is when the garden truly comes alive. This is the part of the product lifecycle where the buzz turns into business, sales pick up speed, and momentum feels almost...
Since the emergence of the flight attendant role, nearly 100 years ago, women have primarily worn skirts onboard. Over time, male stewards have joined the profession, and women have increasingly been allowed to wear trousers. In some cases, men have even been...
If you manufacture uniforms, sell uniforms, or supply uniforms to public agencies, you’re probably already chewing your nails about 2026. Why? Because between tariff uncertainty, inflation that acts like a bad roommate (never quite moving out), and the delicate dance...
A few weeks back, I wrote about the Sales Product Lifecycle. Today, we are zeroing in on the first and often most critical stage: Introduction. Launching a new product in the uniform industry is not about chasing trends. It is about building something that works for...
In last week’s column, I shared tips on how workwear and PPE companies can improve their Instagram strategy. I explained how to tap into the needs of your viewers and keep interaction alive. I also discussed how test videos and reels, a new feature on Instagram, can...
The uniform and workwear industry is built on durability, consistency, and performance. We design and deliver garments meant to last, to be worn day in and day out, and to stand up to tough environments. But what happens when those garments have done their duty? Most...
When people hear “fast delivery,” they often think of next-day shipping from a giant online retailer. But in the uniform apparel industry, fast means something quite different and managing customer expectations around it is both an art and a science. Over the years, I...
For most companies, summer is a time when things slow down. A perfect moment to catch up on overdue tasks. But how is your company’s social media doing? As a content creator focused on workwear, I see a lot of workwear and PPE suppliers and distributors on Instagram....
Emergency Medical Services (EMS) professionals need uniforms that perform as hard as they do. Today’s EMS gear goes well beyond basic shirts and pants—it incorporates advanced fabrics, ergonomic design, and purpose-built features that support the unpredictable and...
