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‘Canada is not for sale’ hat offers tough lesson in domestic manufacturing

Jan 27, 2025 | Manufacturing

The weeks since Liam Mooney and Emma Cochrane dreamt up a viral hat meant to fend off any notion that Canada will be taken over by the U.S. has been more of a crash course in manufacturing than in politics.

The pair of Ottawa-based marketers behind the “Canada is not for sale” hats made famous by Ontario Premier Doug Ford last week say they’ve realized how difficult it is to produce a ball cap fully made in Canada.

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