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Bodi.Me Launches New Campaign: “Great Businesses Have Happy Workers”

Nov 18, 2024 | Marketing

Bodi.Me, a leader in innovative Sustainable Fashion Fit Technology, is pleased to announce the launch of its new campaign, “Great Businesses Have Happy Workers: The Perfect Fit Starts Here!” The campaign is supported by a new video, available for viewing on Bodi.Me’s YouTube Channel. The video emphasizes the crucial role that well-fitting workwear plays in enhancing employee confidence, comfort, and overall job satisfaction.

In the fast-growing online garment industry, size mismatching is a widespread issue, with an average return rate of 45 percent* for online purchases, resulting in a considerable environmental footprint. Bodi.Me’s Size-Me tool directly addresses this challenge by offering personalized, AI-driven size recommendations based on minimal data. 

The Size-Me tool can be used anytime, anywhere, without the need to take any photos or wear tight clothing—simply input a few basic measurements from the comfort of your sofa, or even on your mobile during a commuting journey. This solution not only improves the comfort and confidence of wearers but also enhances employee morale and reduces return rates, contributing to both business success and sustainability efforts

“As Harvard Business Review points out, companies that prioritize employee comfort and well-being see significant improvements in productivity, engagement, and retention (HBR, 2019). At Bodi.Me, we understand that a well-fitting uniform is more than just clothing – it reflects confidence, comfort, and feeling valued in the workplace,” commented Lara Mazzoni, Co-Founder and CEO of Bodi.Me. “Our Size-Me tool enables businesses to ensure their employees feel supported and comfortable, which ultimately helps businesses flourish. Happy employees are the cornerstone of success, and it all starts with the perfect fit.” 

With over 1,000,000 size recommendations delivered to date, Bodi.Me’s innovative Size-Me platform has been recognised across various industries. The platform seamlessly integrates with any e-commerce system and utilizes proprietary AI algorithms and a robust 3D body model database to provide accurate size matches. This advanced technology has a direct impact on reducing return rates and excess production, as demonstrated during the Birmingham Commonwealth Games 2022, where Bodi.Me’s technology helped reduce overproduction by 70 percent and returns by 98 percent, contributing to the event’s carbon-neutral target.

To learn more about Bodi.Me, visit www.bodi.me  or read about its customers’ successes here. Fill out a form to arrange a demo of the Size-Me solution. Follow Bodi.Me on Instagram or LinkedIn.

About Bodi.Me

Bodi.Me is a UK-based SaaS company founded in 2013 by Lara Mazzoni and partners. In 2014 launched the first Size and Fit recommendation software, with the mission to help solve the garment industry’s fit problem and promote better sustainability within the industry. Helping wearers select the best fit through fast and accurate size recommendation tools can reduce returns, optimize stock levels, and help businesses focus production on the sizes that sell.

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