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Awards Profile: Rocky Coronado Collection, Rocky Brands

Jul 3, 2023 | Awards

Rocky collected information from Navy SEAL Operators and SERE course instructors to develop the Innovation Award-winning Rocky Coronado Collection. These military professionals provided insight into their current product usage and expressed the need for development of a boot like the Rocky Coronado. 

The boot is built for water operations with a fast-drying mesh that offers breathability. This collection is built to fit the majority of fins in the marketplace and the reinforced Superfabric toe and heel help to prevent wear and tear. The outsole is designed with specific drainage ports that remove water quickly for faster drying times.  Finally, the fast-drying mesh upper combined with the drainable Vibram MegaGrip outsole allow this boot to excel at being best in its class.

Rocky launched the Coronado collection last, and recently launched additional styles in four different colorways. Since going live with the collection, Rocky has seen unique opportunities outside of military applications, and the brand is now placing these styles in dive shops as well as seeing consumers purchase for outdoor recreation and casual wear.

The entry process for the 2024 Innovation Awards as well as NAUMD’s other recognition programs will open late fall.  Check the website and keep reading The Pulse for updates.

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