What would a high-tech apparel store look like? Amazon is answering that question with its latest physical venture, opening later this year.
After opening a number of grocery and general stores, Amazon is set to enter the apparel market with a roughly 30,000 square feet store, featuring women’s wear, menswear, shoes and accessories from a range of known and emerging brands across a broad range of prices. Amazon Style, as it will be known, will only feature display items in order to make shopping more convenient and reduce “clutter” in-store. Customers can then scan an item’s QR code in the Amazon Shopping app to see sizes, colors, overall customer ratings, and additional product details. Customers will also be able to send items to a fitting room, where they can use a touchscreen to browse additional options based on their preferences, rate items, and request more sizes or styles.
