ALES GREY™, the disruptive foot-tech company, is proud to announce the pre-sale launch of its groundbreaking Frontline Pro 3, designed to set a new standard in comfort, safety, and sustainability for work footwear. Committed to creating the world’s most comfortable, safe, and circular sustainable footwear at accessible prices, ALES GREY is reshaping the industry with its innovative approach to manufacturing in the United States.

ALES GREY has launched pilot programs with prominent top QSR chains, local franchise operators and retail distributors. Team members from Starbucks, Subway, and Kreation Organic are wearing ALES GREY footwear, while staff from the award-winning Southern California-based Guisados are now showcasing it across all of their Los Angeles locations.

At the heart of ALES GREY’s mission is a dedication to socially responsible manufacturing practices that prioritize the well-being of frontline professionals across various industries, including medical, restaurant, hospitality, outdoor, travel, and adventure. The company proudly offers the only non-slip ASTM and ISCC PLUS sustainability-certified footwear produced domestically. And with prices starting at just $34, with B2B savings, allows premium quality accessibility to all.

In regards to the announcement, CEO of ALES GREY, Steve Patiño shared, “We are reinventing the space for the 2.7 billion global frontline workers who desire – and deserve – comfort and safety. Quite simply, we are proud to offer the Frontline Pro 3, accessibly priced footwear, that’s kind to the earth and made locally on-shore in the USA. As we begin to work side by side with front line workers, franchisors, and leaders in the QSR  space, we are thrilled with the overwhelmingly positive feedback, excitement and need for the product.” 

Key Benefits of ALES GREY Footwear:

• Made in the USA: ALES GREY is the only brand offering non-slip, safety-certified, and sustainably certified footwear made in the United States. The company’s commitment to domestic production ensures not only high-quality standards but also supports local economies and minimizes product transport. All ALES GREY footwear includes free removable insoles, providing 2X times more comfort than traditional insoles.
• Competitive Pricing & Faster Delivery: With a B2B-focused model, ALES GREY offers significant volume discounts, custom branding options, and accelerated delivery times, providing unparalleled value for businesses looking to outfit their teams.
• Sustainable Technology & Circularity: ALES GREY is at the forefront of sustainable innovation, featuring an ISCC PLUS certified supply chain, digital IDs for ESG reporting, and a free local recycling program, reinforcing the brand’s commitment to environmental responsibility.
• White Label Manufacturing: ALES GREY provides custom branded footwear, available with or without logos, including exclusive white-label options tailored to meet the specific needs of businesses.
• Supplier Diversity: ALES GREY is proud to operate a BIPOC minority-certified supply chain, led by a CEO with extensive frontline experience and a passion for elevating team performance through quality footwear.

Experience the ALES GREY Difference

ALES GREY invites businesses to discover how the Frontline Pro 3 can elevate team performance while aligning with global sustainability goals. Designed to keep the world’s most trusted professionals on their feet, ALES GREY footwear boasts superior arch support, an ergonomic design, and lighter than common EVA alternatives. The shoes are UV and water-resistant, washable, and feature an antibacterial closed-cell structure—all produced with near zero water waste.

A Commitment to the Planet: Place an Order, We Plant a Tree

In line with its commitment to reducing environmental impact, ALES GREY is proud to announce its “Place an Order, We Plant a Tree” initiative. For every order placed, a tree will be planted to offset the carbon emissions generated by the shipment, furthering the company’s dedication to sustainability.

About ALES GREY

ALES GREY™ by AGS LABS Inc., headquartered in Los Angeles, is pioneering foot-tech innovation by accelerating local green manufacturing in the USA with sustainable products made from future-focused materials.

By making their products in the USA, the company is amongst the top percent of companies capable of producing footwear with the highest quality certified standards. Additionally, local manufacturing allows them to minimize the carbon emissions from the transportation of their products that are typically associated with heavy long-distance overseas shipping.

ALES GREY, currently available at REI stores across the country, on Amazon and other key retailers, takes an innovative approach that uniquely combines advanced engineering with injection molding technology and sustainably certified bio-based materials. Their footwear is designed for frontline workers, outdoor enthusiasts, and those focusing on foot health recovery. They’re not just making shoes — they’re taking the steps needed towards a more comfortable, healthier and safer future for all.

The company was founded by global footwear and manufacturing expert with 30 years of experience  “Sneaker “ Steve Patiño. He founded the company, naming it in honor of his gen alpha son, to create a positive legacy on the world for future generations.