Air New Zealand recently introduced its new uniforms. The airline has opted for a collection that embraces the culture and diversity of the country. Each print tells a story, and careful thought has been given to the fits as well. It’s the result of a unique collaboration between a fashion designer and a tattoo artist.
Stars, Māori, and Feathers
When launching a new uniform, it’s not common to involve a tattoo artist. Yet for Air New Zealand, it made perfect sense to bring Te Rangitu Netana on board. As a tā moko artist, he specializes in the history of the Māori, the indigenous people of New Zealand. His tattoos are not just images, but deep references to New Zealand’s cultural heritage.
For the uniform collection, he developed five different prints. These include a black-and-white feather pattern referencing the native Kiwi bird, and a floral print symbolizing the circle of life. There are also more graphic designs representing the stars that once guided traditional Māori navigators on their journeys.
Fashion, Culture, and Art Come Together
New Zealand-born fashion designer Emilia Wickstead is responsible for the design, fit, and fabric choices of the uniforms. Her work also reflects cultural elements. For instance, the lavalava is part of the collection. At first glance, this garment resembles a skirt—shown in photos being worn by a man—but the lavalava is a traditional piece originating from Samoa (an island near New Zealand) and other parts of Polynesia.
Air New Zealand has also incorporated modern elements into the collection. For example, there is a shirt designed to be worn by both women and men. Unlike many other unisex garments, it does not rely on an oversized fit. Instead, it features a unique knot and tie detail in the fabric, elegantly accommodating the bust.
Culture and Representation Go Hand in Hand
With this collection, Air New Zealand shows that staying true to cultural roots doesn’t have to come at the cost of a professional appearance. The details in the prints are subtle enough not to overwhelm the design, yet present enough to carry real meaning.
This is also thanks to the color palette of black, white, and deep purple. With so many prints in play, brighter colors would have made the overall look appear more clownish than representative. The use of classic tailoring helps maintain a polished feel as well. No matter how unique and culturally rich the collection may be, pilots still wear tailored suits, and flight attendants wear blazers over their brightly patterned dresses.
And judging by the reactions on social media, the collection has also been a hit with the public. Which is important—especially for an airline. After all, you’re not just representing the company, but the entire country.
