With a goal of creating a unique identity for ADT Commercial Technicians that remained consistent to the ADT Commercial brand – yet distinct from its Residential Program apparel collection, Design Collective by Cintas collaborated to develop a new program for 2,000 wearers who support the company’s Fortune 1000 customers and other public-facing customers.
The resulting program, a winner in last year’s Image of the Year Awards Competition® , included performance knit polo shirts, t-shirts, ultimate cargo pants and baseball cap, layering pieces and outerwear all constructed from the same fabrication as the residential program but introduced its own colorway to make it unique. The consistent design theme allowed ADT Commercial to maintain visual brand continuity while distinguishing between two different business areas.
Many fabric technologies were incorporated into the program including snag-resistant micropique knit, moisture-wicking technology and anti-microbial features. The ultimate cargo pant offers several high-performing pockets, as well as quick-dry, mechanical-stretch, moisture-wicking technologies.
The deadline for submissions in the 2022 Image of the Year Awards Competition® has been extended to March 25. Enter now