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EXAMPLE JOB DESCRIPTION

Below is an example of a type of job available in the uniform, image apparel and public safety equipment industry. There are hundreds of jobs like this and similar opportunities available today.

If you are looking for a job, read below to see if this type of work is right for you. Then look on your favorite job listing website for companies that may be looking to hire.

This job description example is courtesy of Superior Group of Companies. 

Digital Coordinator

JOB SUMMARY

The Digital Coordinator is responsible for supporting digital marketing, advertising, social media, ambassador/influencer programs, product data files (for ecommerce). The role reports to the Digital Marketing Manager.

ROLE AND RESPONSIBILITIES

  • Social Media
    • Executes the social media plans for each division in order to grow relevant social media audience
    • Partners with the in-house graphic design team to coordinate creation of engaging content
    • Coordinates social posting calendar and execution for company social accounts
    • Interacts with consumers including managing DMs
    • Manages social media contests
    • Executes story posts with user generated content (UGC) and unique content
    • Sets up and tracks campaigns including reporting and insights
  • Brand Ambassadors & Influencers
    • Manages brand ambassador platform and content
    • Manages influencer platform and individual influencers, including negotiating to engage new influencers
    • Sets up and tracks ambassador and influencer campaigns and “missions” including reporting and insights
  • Advertising & SEO
    • Coordinates production and delivery of digital advertising assets
    • Maintains files on advertising reporting including a weekly dashboard for campaigns
    • Supports SEO optimization
  • General Project Management
    • Project manages the creative and production process for digital marketing using the company’s approved system, digital creative brief, project traffic, digital approval. Uses other systems including digital asset management, and others for internal team communication.

QUALIFICATIONS

EDUCATION/SKILLS/EXPERIENCE

  • Bachelor’s degree or equivalent
  • 3+ years’ experience in social marketing and business social account management
  • Understanding of Instagram, Facebook, and Twitter algorithms and the ability to keep up to date on the latest updates to maintain high visibility

Preferred Skills

  • Advanced in social media platforms and tools (Facebook, Instagram, LinkedIn, Twitter, TikTok, Hootsuite)
  • Advanced in Microsoft Office (Excel, Word, PowerPoint, and Outlook)

COMPETENCIES

  • Planning and Priority Setting – identifying the priorities, processes, and practical actions that are necessary to achieve an objective or an idea. This requires developing detailed action or project plans, including objectives, accountabilities, time frames, standards, review stages, and contingencies.
  • Quality Focus – ensuring that all work in one’s own area of the business, throughout the organization, by vendors, suppliers, etc. is performed with excellence and to high standards for quality and integrity
  • Time Management – Managing multiple responsibilities by being organized and keeping on time of time-sensitive tasks
  • Adaptability – Shifting course when external influences effect an initial plan, altering standard procedures when necessary and juggling multiple demands as required
  • Composure and Resiliency – Dealing effectively with pressure, recovering quickly from setbacks, and remaining optimistic and persistent even under adversity; maintaining self-confidence and avoiding overly emotional responses in tense or difficult situations