Taco Bell’s new uniform program, developed by BAMKO, reimagines the brand’s image with a shift from “Millennial Mindset” to a bold “Cultural Rebel” aesthetic. Designed for 170,000 employees, the program introduces gender-neutral fits and fashion-forward pieces while maintaining functionality for the quick-service environment.
Team Members and Managers choose from graphic tees, polos, dress shirts, outerwear, headwear, aprons, and name badges—balanced in comfort, durability, and style. A black base palette is accented with vibrant brand icons for a modern, expressive look.
Field tests and franchise feedback shaped the final collection, including the addition of a workwear-inspired manager shirt and expanded headwear. The launch sparked immediate enthusiasm, with early sales exceeding expectations by up to 2x. The result is a highly embraced, brand-consistent program that supports individuality and performance.
You can read more about NAUMD’s 2025 Best Dressed Public Safety, Image of the Year and Innovation Award winners by visiting the awards page on the website.
