This year’s Image of the Year winner in the restaurants & food service category was Illumination’s Minion Land, a new attraction that opened at Universal Studios Florida. Minion Land brings to life a whole new level of Minion mischief and diabolical fun that expands upon the wildly popular Despicable Me movie franchise.
At the Minion Cafe, guests can expect an immersive eatery that offers something for everyone. How would Minions dress their human counterparts to represent their restaurant? Well, like a Minion of course. Minion yellow button-down shirts made of stretch polyester with moisture management and back armhole venting provide comfort. A poly apron that was sublimated to look like denim overalls was emblazoned with the infamous Gru “G”. Bottom pieces were kept to a simple black moisture-wicking microfiber so as not to detract from the theme.
Moisture wicking fabrics are a staple in Universal’s wardrobe as even inside locations are often exposed to the Florida heat when traveling to and from their location. Back armhole venting was incorporated in any shirting that is worn by outside positioned Team Members for extra air flow. Synthetics were selected for this project due to the rich vibrant colors that were needed to immerse guests into this surreal environment that previously existed in the animated movies of Illuminations.
To learn more about the NAUMD’s awards recognition programs, or to view the complete catalog of 2024 winners, visit the awards page of the NAUMD website.
