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Volvo Redesigns Shop Uniform to Attract More Female Technicians

Sep 25, 2023 | Corporate Clothing

Volvo Cars is expanding the technician staffing pie by looking beyond the male-dominated industry. Women account for less than 5 percent of the automotive technician work force, according to the U.S Bureau of Labor Statistics.

“We’re committed to hiring and inspiring women — from behind the wheel to designing and building the car of the future — and that involves achieving a 30 percent female workforce by 2030,” Moynihan said of Volvo’s U.S. and Canada technician ranks. And part of making service technician jobs female-friendly is making women more comfortable as they do the work, through the uniform reinvention.

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