Last week, Jameson and Dickies announced the launch of ‘Crafted Together’ – a new workwear-inspired collaboration featuring apparel and accessories. With ‘Crafted Together,’ Jameson and Dickies join forces to connect their communities of modern-day creators across the globe.
The ‘Crafted Together’ collection will be available in 26 markets globally including the U.K., U.S., Canada and Asia. With shared values and matching uniforms, Jameson and Dickies are connecting kindred spirits with a collaboration that embraces a shared appreciation of community and raises a toast to the modern craftspeople of today.
The multi-piece capsule collection will include signature pieces such as the iconic Dickies Eisenhower Jacket, as well as overalls, beanies, caps and more. A new bespoke graphic, which pays homage to the original Jameson ‘Barrelman’ icon linked to the brand since the 1700s, can be found on select tees and hoodies.
“Jameson Irish Whiskey was founded in 1780 when workwear was the uniform of the working community, often seen in the local pub after a hard day’s work,” says Brendan Buckley, Global Marketing Director for Jameson. “Meanwhile, Dickies began its life in 1922 as a quality and respected workwear brand. Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Jameson and Dickies ‘Crafted Together’ collection.”
Content for the new campaign was shot at the Midleton Distillery, Cork, Ireland by Dublin-born, Brooklyn-based photographer, Rich Gilligan, known for his photographic documentary approach to portraiture and fashion. The resulting creative presents a modern-day aesthetic of industrial workwear and the blending of Jameson’s and Dickies’ communities.
“Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community,” says Sarah Crockett, Dickies Chief Marketing Officer. “Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We’re thrilled to collaborate with Jameson to commemorate our brand stories and, most importantly, celebrate our loyal customers.”
To bring the global launch of ‘Crafted Together’ to life, pop-up stores for those 21 and older will open in New York City and London for fans to be among the first to shop the collection. Each pop-up provides an immersive experience, where guests will be offered bespoke samples of Jameson cocktails while enjoying the works of local creators.
ABOUT DICKIES
Founded in 1922 in Fort Worth, Texas, Dickies has stood alongside generations of proud workers, equipping them with the tough, durable workwear that has enabled them to make and shape our world. A brand of VF Corporation, Dickies has grown to represent a global community of people who have taken inspiration from the traditional world of work and made it their own. For nearly 100 years and available in over 100 countries, what began as a humble workwear company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity. For more information, please visit dickies.com.
For more information about the Dickies brand, please follow @dickies and @dickiesskate on Instagram.
