SPONSOR

News

2025 Awards Profile: Rocky Wildlands 77, Rocky Brands

Jun 9, 2025 | Awards

The Rocky Wildlands 77 delivers mission-ready performance while raising the standard in wildland footwear. Rocky Brands created the Rocky Wildlands 77 boot to meet the demands of firefighters battling remote forest fires. This design merges side-stitch construction for enhanced durability with a jungle lug outsole that delivers solid traction on rugged terrain. Lightweight and flexible, the boot reduces fatigue during long treks while carrying heavy gear. 

Extensive research into wildland fire environments, firefighter gear, and direct user feedback informed adjustments that reduced weight without compromising stability. Early customer reviews praise comfort and break-in ease, with comparisons to top brands like Haix. One user noted, “Out of the box they are super comfortable and need almost no break-in time… these are my new favorite boots.” 

You can read more about NAUMD’s 2025 Best Dressed Public Safety, Image of the Year and Innovation Award winners by visiting the awards page on the website.

CATEGORIES

RECENT