Lands’ End Business Outfitters partnered with Wells Fargo to create the Wells Fargo Career Apparel Collection, designed to unify brand image while providing comfort and flexibility for over 38,000 retail employees. Serving diverse roles like tellers, personal bankers, and branch managers across 4,700 locations, the collection includes over 80 styles spanning custom knits, wovens, sweaters, and accessories.
Designing apparel for employees at Wells Fargo required a careful balance of professionalism, comfort, functionality, and brand identity. The Lands’ End Outfitters design team prioritized fits that cater to a diverse audience while maintaining a polished appearance. Fabrics are breathable, durable, and easy to care for, ensuring all-day performance. Thoughtfully branded shirting, sophisticated trim detailing, iconic sweater knits that add texture and dimension, and accessories that perfectly complement the collection all work together to create apparel that feels bespoke, polished, and unmistakably Wells Fargo.
Tailored to fit sizes XXS petite to 5XLT, the collection reflects Wells Fargo’s brand identity. Launched in September 2024, the program achieved a 92% voluntary adoption rate, shipping over 163,000 units. It stands as a testament to strategic collaboration, reinforcing Wells Fargo’s commitment to professionalism and employee pride.
You can read more about NAUMD’s 2025 Best Dressed Public Safety, Image of the Year and Innovation Award winners by visiting the awards page on the website.
