Workwear Outfitters learned that 78% of 600 surveyed blue collar workers wear a hoodie on the job. They provided a laundry list of problems with their current hoodie, but the majority cited water/rain and unsafe or lost drawstrings as the biggest challenge.
Enter the merchandising team at Red Kap. They designed this 2022 Innovation Award winner that addresses these two primary concerns.
Red Kap’s performance work hoodie with SafeCinch™ combines patented, innovative functionality with first-to-market, IL-friendly durable water repellency fleece fabric that maintains the expected breathability of a traditional workwear fleece.
Hidden drawstrings run through channels down the front placket of the hoodie and are tucked away in front pockets, eliminating loose strings and safety hazards. Plus, this innovative functionality offers a neater appearance and easier laundering.
Entries are now being accepted for the 2023 Innovation Awards, as well as NAUMD’s other recognition programs. The deadline for submissions is March 1, 2023. Visit https://naumd.com/awards/about/ to enter, or contact rick.levine@naumd.com with questions.
