Mi Hub provides uniforms for approximately 27,000 corporate and franchisee employees across a portfolio of Hertz Corporate rental car brands. This 2022 Image of the Year winning  program was created with an inside and outside collection to address the work environments for the employee groups. The Inside Collection includes woven shirts that are worn tucked in with an additional soft knit blouse style; the Outside Collection features woven shirts to be worn untucked.

After the initial rollout of the program, Hertz Corporate redirected their brand approach to bring the focus back to their iconic yellow as a key identifier for the Hertz uniform. Mi Hub then  introduced a uniform refresh for Hertz and Dollar Thrifty Group to pull in the brand colors. The new shirts for Hertz are made of a yellow check design and the Dollar Thrifty shirts are made of a red and blue plaid design. From wear trial feedback, Mi Hub made a concerted effort to incorporate the inside vs outside, short and long sleeves in both options. 

While keeping the elevation of the program and not resorting back to the previous racetrack image with bright colors, Mi Hub was able to bring color back into the Hertz Corporate uniforms and seamlessly tie two brands, Dollar and Thrifty, as one.Entries are now being accepted for the 2023 Image of the Year Awards, as well as NAUMD’s other recognition programs. The deadline for submissions is March 1, 2023. Visit https://naumd.com/awards/about/ to enter, or contact rick.levine@naumd.com  with questions.