VF Corp unveils regional transformation plan in Asia

VF Corporation has unveiled a transformation plan for its Asia Pacific operations focused on evolving the region’s organisational design and footprint, and building new capabilities to accelerate growth for its brands. VF Corporation is an apparel, footwear, and accessories company connecting people to lifestyles, activities, and experiences they cherish.

As part of its transformation initiative, VF will move the centre of its brand operations from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates. VF’s Asia product supply hub, which serves as the base of operations for its global supply chain in the region, will also move from Hong Kong and relocate to Singapore. An additional shared services centre for the region will be established in Kuala Lumpur, Malaysia. The company will activate a phased transition plan to guide these relocations over the next 12 to 18 months with the first moves expected in April 2021, according to a press release by the company.